Endorsements in advertising : a social history /

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Bibliographic Details
Author / Creator:Segrave, Kerry, 1944-
Imprint:Jefferson, N.C. : McFarland & Co., 2005.
Description:vii, 231 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5700627
Hidden Bibliographic Details
ISBN:078642043X (softcover : alk. paper)
Notes:Includes bibliographical references and index.
Summary:"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.

MARC

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100 1 |a Segrave, Kerry,  |d 1944-  |0 http://id.loc.gov/authorities/names/n84174757  |1 http://viaf.org/viaf/15989495 
245 1 0 |a Endorsements in advertising :  |b a social history /  |c Kerry Segrave. 
260 |a Jefferson, N.C. :  |b McFarland & Co.,  |c 2005. 
300 |a vii, 231 p. :  |b ill. ;  |c 23 cm. 
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504 |a Includes bibliographical references and index. 
505 0 0 |g 1.  |t Testimonials get off to a rocky start : the years to 1919 --  |g 2.  |t Testimonials arrive, 1920s --  |g 3.  |t The ethics of testimonials, 1929 --  |g 4.  |t The FTC looks askance : Hollywood loves lux soap, 1930s --  |g 5.  |t Endorsements hit a long slow period, 1940-1974 --  |g 6.  |t Testimonials boom in the modern era, 1975-2003 --  |g 7.  |t Athletes dominate the field, 1975-2003 --  |g 8.  |t Legal points, government agencies, medical men, and scams, 1975-2003 --  |g 9.  |t Mistakes, pitfalls, and bad boys, 1975-2003 --  |g 10.  |t Statistics, money, and effectiveness, 1975-2003 --  |g 11.  |t Conclusion --  |g App. A.  |t Prevalence of endorsement ads : selected years, selected publications, 1926-1998 --  |g App. B.  |t Lux soap ads endorsed by Hollywood actors in variety, 1932-1949 --  |g App. C.  |t Endorsement contracts of the Dionne Quintuplets through early 1937 --  |g App. D.  |t Highest paid athletes from sports and endorsements, 1990, estimated --  |g App. E.  |t Celebrity endorsers by company, February 1996. 
520 |a "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. 
650 0 |a Advertising  |x Moral and ethical aspects  |z United States  |x History  |y 20th century. 
650 0 |a Advertising  |z United States  |x History  |y 20th century. 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Advertising  |x Moral and ethical aspects.  |2 fast  |0 http://id.worldcat.org/fast/fst00797710 
651 7 |a United States.  |2 fast  |0 http://id.worldcat.org/fast/fst01204155 
648 7 |a 1900-1999  |2 fast 
655 7 |a History.  |2 fast  |0 http://id.worldcat.org/fast/fst01411628 
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928 |t Library of Congress classification  |a HF5831 .S44 2005  |l JRL  |c JRL-Gen  |i 4849733 
927 |t Library of Congress classification  |a HF5831 .S44 2005  |l JRL  |c JRL-Gen  |e cone  |b 70557514  |i 7885121