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| LEADER |
00000pam a22000004a 4500 |
| 001 |
5700627 |
| 003 |
ICU |
| 005 |
20060509132100.0 |
| 008 |
050125s2005 ncua b 001 0 eng |
| 010 |
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|a 2005001968
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| 020 |
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|a 078642043X (softcover : alk. paper)
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| 040 |
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|a DLC
|c DLC
|d DLC
|d UtOrBLW
|d OrLoB-B
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| 042 |
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|a pcc
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| 043 |
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|a n-us---
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| 050 |
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|a HF5831
|b .S44 2005
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| 082 |
0 |
0 |
|a 659.1/042
|2 22
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| 100 |
1 |
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|a Segrave, Kerry,
|d 1944-
|0 http://id.loc.gov/authorities/names/n84174757
|1 http://viaf.org/viaf/15989495
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| 245 |
1 |
0 |
|a Endorsements in advertising :
|b a social history /
|c Kerry Segrave.
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| 260 |
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|a Jefferson, N.C. :
|b McFarland & Co.,
|c 2005.
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| 300 |
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|a vii, 231 p. :
|b ill. ;
|c 23 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|g 1.
|t Testimonials get off to a rocky start : the years to 1919 --
|g 2.
|t Testimonials arrive, 1920s --
|g 3.
|t The ethics of testimonials, 1929 --
|g 4.
|t The FTC looks askance : Hollywood loves lux soap, 1930s --
|g 5.
|t Endorsements hit a long slow period, 1940-1974 --
|g 6.
|t Testimonials boom in the modern era, 1975-2003 --
|g 7.
|t Athletes dominate the field, 1975-2003 --
|g 8.
|t Legal points, government agencies, medical men, and scams, 1975-2003 --
|g 9.
|t Mistakes, pitfalls, and bad boys, 1975-2003 --
|g 10.
|t Statistics, money, and effectiveness, 1975-2003 --
|g 11.
|t Conclusion --
|g App. A.
|t Prevalence of endorsement ads : selected years, selected publications, 1926-1998 --
|g App. B.
|t Lux soap ads endorsed by Hollywood actors in variety, 1932-1949 --
|g App. C.
|t Endorsement contracts of the Dionne Quintuplets through early 1937 --
|g App. D.
|t Highest paid athletes from sports and endorsements, 1990, estimated --
|g App. E.
|t Celebrity endorsers by company, February 1996.
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| 520 |
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|a "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.
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| 650 |
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0 |
|a Advertising
|x Moral and ethical aspects
|z United States
|x History
|y 20th century.
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| 650 |
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0 |
|a Advertising
|z United States
|x History
|y 20th century.
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| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
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| 650 |
|
7 |
|a Advertising
|x Moral and ethical aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst00797710
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| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
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| 648 |
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7 |
|a 1900-1999
|2 fast
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| 655 |
|
7 |
|a History.
|2 fast
|0 http://id.worldcat.org/fast/fst01411628
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| 901 |
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|a ToCBNA
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| 903 |
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|a HeVa
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| 903 |
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|a Hathi
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| 035 |
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|a (OCoLC)57515046
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| 929 |
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|a cat
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| 999 |
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|i ed0a6e17-4c31-544b-b9d2-5f86871fc8eb
|s 969a91bd-0a82-52ce-8143-7c20669482ab
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| 928 |
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|t Library of Congress classification
|a HF5831 .S44 2005
|l JRL
|c JRL-Gen
|i 4849733
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| 927 |
|
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|t Library of Congress classification
|a HF5831 .S44 2005
|l JRL
|c JRL-Gen
|e cone
|b 70557514
|i 7885121
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