Media relations measurement : determining the value of PR to your company's success /

Media relations measurement : determining the value of PR to your company's success /

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Bibliographic Details
Author / Creator:	Leinemann, Ralf.
Imprint:	Aldershot, Hants, England Burlington, VT : Gower Pub., c2004.
Description:	xiii, 115 p. : ill. ; 26 cm.
Language:	English
Subject:	Public relations -- Evaluation. Mass media and business. Industrial management. Industrial management. Mass media and business. Public relations -- Evaluation.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5702377

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Other authors / contributors:	Baikaltseva, Elena.
ISBN:	0566086506 (alk. paper)
Notes:	Includes bibliographical references (p. [111]-112) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HD59 .L45 2004
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian