Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /

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Bibliographic Details
Author / Creator:	Trappey, Randolph J.
Imprint:	Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
Description:	ix, 258 p. : ill. ; 23 cm.
Language:	English
Subject:	Brand choice. Consumers' preferences. Cognition. General factor (Psychology) Motivation research (Marketing) Brand choice. Cognition. Consumers' preferences. General factor (Psychology) Motivation research (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5721406

Hidden Bibliographic Details
Other authors / contributors:	Woodside, Arch G.
ISBN:	1403946418 (cloth)
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.3 .T7 2005
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