Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /
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| Author / Creator: | Trappey, Randolph J. |
|---|---|
| Imprint: | Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005. |
| Description: | ix, 258 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5721406 |
