ARF model for evaluating media : making the promise a reality /
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Author / Creator: | Chook, Paul H. |
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Imprint: | [New York, N.Y.] (3 E. 54th St., New York 10022) : [Advertising Research Foundation, c1983] |
Description: | 20, 30 p. ; 22 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/574453 |
Regenstein, Bookstacks
Call Number: |
HF5826.5.C480 1983
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |