ARF model for evaluating media : making the promise a reality /

ARF model for evaluating media : making the promise a reality /

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Bibliographic Details
Author / Creator:	Chook, Paul H.
Imprint:	[New York, N.Y.] (3 E. 54th St., New York 10022) : [Advertising Research Foundation, c1983]
Description:	20, 30 p. ; 22 cm.
Language:	English
Subject:	Advertising media planning Advertising media planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/574453

Hidden Bibliographic Details
Other uniform titles:	Advertising Research Foundation Advertising Research Foundation. Audience Concepts Committee. Toward better media comparisons. 1983.
Notes:	Cover title. Includes "Toward better media comparisons" previously published separately in 1961. "Address given at the Advertising Research Foundation's Intermedia Comparisons Key Issues Workshop, New York, June 30/July 1, 1983"--P. i.

Description
Item Description:	Cover title. Includes "Toward better media comparisons" previously published separately in 1961. "Address given at the Advertising Research Foundation's Intermedia Comparisons Key Issues Workshop, New York, June 30/July 1, 1983"--P. i.
Physical Description:	20, 30 p. ; 22 cm.