ARF model for evaluating media : making the promise a reality /
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| Author / Creator: | Chook, Paul H. |
|---|---|
| Imprint: | [New York, N.Y.] (3 E. 54th St., New York 10022) : [Advertising Research Foundation, c1983] |
| Description: | 20, 30 p. ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/574453 |