Ethnography for marketers : a guide to consumer immersion /

Ethnography for marketers : a guide to consumer immersion /

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Bibliographic Details
Author / Creator:	Mariampolski, Hy
Imprint:	Thousand Oaks, Calif. : SAGE Publications, c2006.
Description:	xii, 252 p. ; 24 cm.
Language:	English
Subject:	Marketing research. Consumer behavior. Consumers' preferences. Business anthropology. Business anthropology. Consumer behavior. Consumers' preferences. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5840598

Hidden Bibliographic Details
ISBN:	0761969462 (cloth : acid-free paper) 0761969470 (pbk.)
Notes:	Includes bibliographical references (p. 235-238) and index.

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Call Number:	HF5415.2 .M3164 2006
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