Marketing and multicultural diversity /
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| Imprint: | Aldershot, Hampshire, England ; Burlington, VT : Ashgate, c2006. |
|---|---|
| Description: | xii, 275 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | New perspectives in marketing series New perspectives in marketing. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5897992 |
Table of Contents:
- Introduction
- Conceptual Issues: Cultural differences in consumer susceptibility to interpersonal influence: the role of individualism
- Examining the relationship between personal cultural values and desired benefits: a cross national study
- Consumption as a function of ethnic identification and acculturation
- Michele Laroche
- Methodological Issues: The effects of extreme response styles on a Likert response format in cross-cultural research
- Methodological issues in ethnic consumer survey research: changing consumer demographics and implications
- Majority Versus Minority Consumer Behaviour: assessing the cross-cultural stability of Servuqual in a multicultural market: the case of Canadian and Hong Kong immigrant banking customers
- Direct marketing of shopping centres: the influence of ethnic background on intention to respond
- A family level measure of acculturation for Chinese immigrants
- Ethnic Consumer behaviours: psycho-cultural profile of Asian immigrants: implications for marketing initiatives
- Consumer behaviour in East/West cultures: implications for marketing a consumer durable
- Organizational cultures and relationships: service management effectiveness and organizational culture modification of the competing values models
- Cross-cultural importer-exporter relationship model
- Global Consumer Diversity: The marketing challenge of multiculturalism: an exploratory study
- Multicultural marketing in Australia
- Facets, Dimensions and gaps of consumer satisfaction: an empirical analysis of Korean consumers
- Index
