Hispanic marketing : a cultural perspective /

Hispanic marketing : a cultural perspective /

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Bibliographic Details
Author / Creator:	Korzenny, Felipe.
Imprint:	Burlington, MA : Elsevier/Butterworth-Heinemann, c2005.
Description:	xxiv, 328 p. : col. ill. ; 23 cm.
Language:	English
Subject:	Hispanic American consumers. Consumer behavior -- United States. Target marketing -- United States. Consumer behavior. Hispanic American consumers. Target marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5922213

Hidden Bibliographic Details
Other authors / contributors:	Korzenny, Betty Ann, 1933-
ISBN:	0750679034 (pbk. : alk. paper)
Notes:	Includes bibliographical references and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.33.U6 K67 2005
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian