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050329s2005 maua b 001 0 eng |
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|a 2005008903
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|a 0750679034 (pbk. : alk. paper)
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|a DLC
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|a HF5415.33.U6
|b K67 2005
|
| 082 |
0 |
0 |
|a 658.8/0089/68073
|2 22
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| 100 |
1 |
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|a Korzenny, Felipe.
|0 http://id.loc.gov/authorities/names/n82110884
|1 http://viaf.org/viaf/94890655
|
| 245 |
1 |
0 |
|a Hispanic marketing :
|b a cultural perspective /
|c Felipe Korzenny, Betty Ann Korzenny.
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| 260 |
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|a Burlington, MA :
|b Elsevier/Butterworth-Heinemann,
|c c2005.
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| 300 |
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|a xxiv, 328 p. :
|b col. ill. ;
|c 23 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g 1.
|t The role of culture in cross-cultural marketing --
|g 2.
|t Characteristics of the Hispanic market --
|g 3.
|t What makes Hispanics "Hispanic" --
|g 4.
|t The role of language in Hispanic marketing --
|g 5.
|t The processes of enculturation, acculturation, and assimilation --
|g 6.
|t Cultural dimensions and archetypes --
|g 7.
|t Culturally informed strategy based on grounded research --
|g 8.
|t U.S. Hispanic media environment and strategy --
|g 9.
|t The evolution of Hispanic marketing --
|g 10.
|t The future.
|
| 650 |
|
0 |
|a Hispanic American consumers.
|0 http://id.loc.gov/authorities/subjects/sh85061063
|
| 650 |
|
0 |
|a Consumer behavior
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008100113
|
| 650 |
|
0 |
|a Target marketing
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010115436
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Hispanic American consumers.
|2 fast
|0 http://id.worldcat.org/fast/fst00957375
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01143138
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
|
| 700 |
1 |
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|a Korzenny, Betty Ann,
|d 1933-
|0 http://id.loc.gov/authorities/names/n2005023107
|1 http://viaf.org/viaf/71686389
|
| 901 |
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|a ToCBNA
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| 903 |
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|a HeVa
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|t Library of Congress classification
|a HF5415.33.U6 K67 2005
|l JRL
|c JRL-Gen
|i 4871745
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| 927 |
|
|
|t Library of Congress classification
|a HF5415.33.U6 K67 2005
|l JRL
|c JRL-Gen
|e REIN
|b 75200154
|i 7999981
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