Handbook of consumer motivation : the psychology of the world of objects /

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Bibliographic Details
Author / Creator:Dichter, Ernest, 1907-1991
Imprint:New York : McGraw-Hill, [1964]
Description:xvi, 486 p. : ill. ; 21 cm.
Language:English
Series:McGraw-Hill series in marketing and advertising
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/601155
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Notes:Bibliography: p. 479-480.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415.3.D50
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