Handbook of consumer motivation : the psychology of the world of objects /
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| Author / Creator: | Dichter, Ernest, 1907-1991 |
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| Imprint: | New York : McGraw-Hill, [1964] |
| Description: | xvi, 486 p. : ill. ; 21 cm. |
| Language: | English |
| Series: | McGraw-Hill series in marketing and advertising |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/601155 |
Regenstein, Bookstacks
| Call Number: |
HF5415.3.D50
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| c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |