The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

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Bibliographic Details
Author / Creator:	Grant, John, 1964-
Imprint:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.
Description:	xvii, 310 p. : ill. ; 24 cm.
Language:	English
Subject:	Brand name products -- Social aspects. Brand name products -- Psychological aspects. Branding (Marketing) Lifestyles -- Economic aspects. Consumer behavior. Brand name products -- Psychological aspects. Brand name products -- Social aspects. Branding (Marketing) Consumer behavior. Lifestyles -- Economic aspects.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6247303

Hidden Bibliographic Details
ISBN:	0470027517 9780470027516
Notes:	Includes bibliographical references (p. [289]-293) and index.

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Call Number:	HD69.B7 G72 2006
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian