Services marketing management : a strategic perspective/

Services marketing management : a strategic perspective/

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Bibliographic Details
Author / Creator:	Kasper, Hans.
Edition:	2d ed.
Imprint:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.
Description:	xvii, 554 p. ; ill. ; 26 cm.
Language:	English
Subject:	Service industries -- Marketing -- Management. Customer services -- Marketing -- Management. Service industries -- Marketing -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6323634

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Other authors / contributors:	Helsdingen, Piet van. Gabbott, Mark.
ISBN:	0470091169 (pbk. : alk. paper)
Notes:	Subtitle on 1999 ed.: An international perspective. Includes bibliographical references (p. 511-542) and index.

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Call Number:	HD9980.5 .K375 2006
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian