Services marketing management : a strategic perspective/

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Bibliographic Details
Author / Creator:Kasper, Hans.
Edition:2d ed.
Imprint:Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.
Description:xvii, 554 p. ; ill. ; 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6323634
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Other authors / contributors:Helsdingen, Piet van.
Gabbott, Mark.
ISBN:0470091169 (pbk. : alk. paper)
Notes:Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.

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