Services marketing management : a strategic perspective/
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Author / Creator: | Kasper, Hans. |
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Edition: | 2d ed. |
Imprint: | Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006. |
Description: | xvii, 554 p. ; ill. ; 26 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6323634 |
Other authors / contributors: | Helsdingen, Piet van. Gabbott, Mark. |
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ISBN: | 0470091169 (pbk. : alk. paper) |
Notes: | Subtitle on 1999 ed.: An international perspective. Includes bibliographical references (p. 511-542) and index. |
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