Boom : marketing to the ultimate power consumer--the baby boomer woman /

Boom : marketing to the ultimate power consumer--the baby boomer woman /

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Bibliographic Details
Author / Creator:	Brown, Mary, 1959-
Imprint:	New York : American Management Association, c2006.
Description:	xviii, 238 p. : ill. ; 24 cm.
Language:	English
Subject:	Women consumers. Consumer behavior. Marketing. Baby boom generation. Baby boom generation. Consumer behavior. Marketing. Women consumers.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6487795

Hidden Bibliographic Details
Other authors / contributors:	Orsborn, Carol.
ISBN:	0814473903 9780814473900
Notes:	Includes bibliographical references (p. 225-228) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HC79.C6 B76 2006
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian