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|a 2006010294
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|a 0814473903
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|a 9780814473900
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|a 2006010294
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|a (OCoLC)65978497
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|a DLC
|c DLC
|d BAKER
|d C#P
|d YDXCP
|d OCLCQ
|d GHG
|d BTCTA
|d IG#
|d UtOrBLW
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| 042 |
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|a pcc
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| 050 |
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|a HC79.C6
|b B76 2006
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| 082 |
0 |
0 |
|a 658.8/34082
|2 22
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| 100 |
1 |
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|a Brown, Mary,
|d 1959-
|0 http://id.loc.gov/authorities/names/n2006022571
|1 http://viaf.org/viaf/63431389
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| 245 |
1 |
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|a Boom :
|b marketing to the ultimate power consumer--the baby boomer woman /
|c Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
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| 260 |
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|a New York :
|b American Management Association,
|c c2006.
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| 300 |
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|a xviii, 238 p. :
|b ill. ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references (p. 225-228) and index.
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| 505 |
0 |
0 |
|g Introduction:
|t She's the emerging power consumer --
|t She's the sweet spot: the new demographic of choice.
|t On marketing to technology optimists /
|r Rose Rodd --
|t On marketing to baby boomer women in Canada /
|r Anne-Marie Caron --
|t On baby boomer women and experimentation /
|r Jan DeLyser --
|t On forging an emotional connection with her /
|r Kate Quinn --
|t On recognizing her as a driving force in the markeplace /
|r Amy Marentic --
|t She's complex: why there's no such thing as "the" baby boomer woman.
|t On appealing to her values /
|r Joanne Sachse Mogren --
|t On getting nostalgia right /
|r Cindy Marshall --
|t On the difference between marketing to men and to women /
|r Caleb Mason --
|t On why not to just shrink it and pink it /
|r Fran Philip --
|t On marketing to distinctions /
|r Pepper Miller --
|t On marketing to Hispanic baby boomer women /
|r Isabel Valdés --
|t She's her stage, not her age: leveraging her life transitions.
|t On playing financial catch up /
|r Lisa Caputo --
|t On marketing to all her life stages /
|r Wlliam D. Novelli --
|t On high technology marketing to women /
|r Gina Clark --
|t On the power of creating brand personas /
|r Claire Spofford --
|t She's motivated: the 3-D view of her.
|t On appealing to her psyche /
|r Michael Bohn --
|t On embracing both her demographic and psychographic drivers /
|r Grant J. Schneider --
|t On aspiring at midlife /
|r Peggy Northrop, Brenda Saget Darling --
|t On banking on women-owned businesses /
|r Maria C. Coyne --
|t On her quest for a free spirit /
|r Federico Musi --
|t She's in the driver's seat: she'll problem-solve her own way through the marketplace.
|t On getting to the heart of the matter /
|r Joe Teno --
|t On focusing on the "why" vs. the "how" /
|r Heidi Baker, Eden Jarrin --
|t On the personal shopper approach to technology /
|r Melissa McVicker --
|t On paying attention to details /
|r Kathy Moyer Dragon --
|t On business "plus" /
|r Anne Kelly --
|t She's changing channels: shaping the new brandscape.
|t On harnessing the power of women's solidarity /
|r Adam Hicks --
|t On real women selling to real women /
|r Yvonne Saliba Pendleton --
|t On referential not deferential marketing /
|r Deborah Natansohn --
|t On delivering beyond expectations /
|r Rick Lovett --
|t On staying relevant for the boomer woman /
|r Ed Kinney --
|t She's waiting: the marketer's call to action.
|t On redressing the misconceptions /
|r Dorothy Dowling --
|t On getting past emotional bias /
|r Christopher W. Bradley --
|t On moving beyond the Holy Grail /
|r Ira Mayer --
|t On the evolution of marketing to the baby boomer woman /
|r Lori Bitter.
|
| 650 |
|
0 |
|a Women consumers.
|0 http://id.loc.gov/authorities/subjects/sh85147510
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| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
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| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
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| 650 |
|
0 |
|a Baby boom generation.
|0 http://id.loc.gov/authorities/subjects/sh85010752
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| 650 |
|
7 |
|a Baby boom generation.
|2 fast
|0 http://id.worldcat.org/fast/fst00824987
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| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
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| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
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| 650 |
|
7 |
|a Women consumers.
|2 fast
|0 http://id.worldcat.org/fast/fst01177530
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| 700 |
1 |
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|a Orsborn, Carol.
|0 http://id.loc.gov/authorities/names/n85377787
|1 http://viaf.org/viaf/84622500
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| 903 |
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|a HeVa
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|t Library of Congress classification
|a HC79.C6 B76 2006
|l JRL
|c JRL-Gen
|i 5272666
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|t Library of Congress classification
|a HC79.C6 B76 2006
|l JRL
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