Authenticity : what consumers really want /

Authenticity : what consumers really want /

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Bibliographic Details
Author / Creator:	Gilmore, James H., 1959-
Imprint:	Boston, Mass. : Harvard Business School Press, c2007.
Description:	xiii, 299 p. : ill. ; 25 cm.
Language:	English
Subject:	Product management. Consumer behavior. Consumers' preferences. Consumer behavior. Consumers' preferences. Product management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6633491

Hidden Bibliographic Details
Other authors / contributors:	Pine, B. Joseph.
ISBN:	9781591391456 (hardcover : alk. paper) 1591391458
Notes:	Includes bibliographical references (p. [253]-281) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.15 .G55 2007
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian