Building marketing effectiveness in healthcare /

Building marketing effectiveness in healthcare /

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Bibliographic Details
Imprint:	Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association, c1985.
Description:	vii, 169 p. : ill. ; 28 cm.
Language:	English
Series:	Proceeding series Proceedings series (American Marketing Association)
Subject:	Medical care -- Marketing -- Congresses. Hospitals -- Marketing -- Congresses. Medical economics -- Congresses. Delivery of Health Care -- economics -- congresses. Economics, Medical -- congresses. Marketing of Health Services -- congresses. Hospitals -- Marketing. Medical care -- Marketing. Medical economics. Conference papers and proceedings.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/664902

Hidden Bibliographic Details
Other authors / contributors:	Paul, David Terry Symposium on Health Services Marketing (5th : 1985 : Las Vegas, Nev.)
ISBN:	0877571767 (pbk.)
Notes:	Papers presented at the 5th Annual Symposium on Health Services Marketing, Mar. 10-13, 1985, in Las Vegas. Includes bibliographies.

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Call Number:	RA410.5.B850 1985
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