Building marketing effectiveness in healthcare /
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| Imprint: | Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association, c1985. |
|---|---|
| Description: | vii, 169 p. : ill. ; 28 cm. |
| Language: | English |
| Series: | Proceeding series Proceedings series (American Marketing Association) |
| Subject: | |
| Format: | E-Resource Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/664902 |
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| 245 | 0 | 0 | |a Building marketing effectiveness in healthcare / |c [edited by] D. Terry Paul. |
| 260 | 0 | |a Chicago, Ill. : |b Academy for Health Services Marketing, American Marketing Association, |c c1985. | |
| 300 | |a vii, 169 p. : |b ill. ; |c 28 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a Proceeding series | |
| 500 | |a Papers presented at the 5th Annual Symposium on Health Services Marketing, Mar. 10-13, 1985, in Las Vegas. | ||
| 504 | |a Includes bibliographies. | ||
| 650 | 0 | |a Medical care |x Marketing |x Congresses. | |
| 650 | 0 | |a Hospitals |x Marketing |x Congresses. | |
| 650 | 0 | |a Medical economics |x Congresses. |0 http://id.loc.gov/authorities/subjects/sh2010101156 | |
| 650 | 2 | |a Delivery of Health Care |x economics |x congresses. | |
| 650 | 2 | |a Economics, Medical |x congresses. | |
| 650 | 2 | |a Marketing of Health Services |x congresses. | |
| 650 | 7 | |a Hospitals |x Marketing. |2 fast |0 http://id.worldcat.org/fast/fst00961385 | |
| 650 | 7 | |a Medical care |x Marketing. |2 fast |0 http://id.worldcat.org/fast/fst01013822 | |
| 650 | 7 | |a Medical economics. |2 fast |0 http://id.worldcat.org/fast/fst01014004 | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 http://id.worldcat.org/fast/fst01423772 | |
| 700 | 1 | 0 | |a Paul, David Terry |0 http://id.loc.gov/authorities/names/n84213777 |1 http://viaf.org/viaf/70343229 |
| 711 | 2 | 0 | |a Symposium on Health Services Marketing |n (5th : |d 1985 : |c Las Vegas, Nev.) |1 http://viaf.org/viaf/183028154 |
| 830 | 0 | |a Proceedings series (American Marketing Association) |0 http://id.loc.gov/authorities/names/n83731183 | |
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