Mei ti gui hua ce lüe yu shi wu = Media planning : strategies and practices /

Mei ti gui hua ce lüe yu shi wu = Media planning : strategies and practices /

媒體規劃策略與實務 = Media planning : strategies and practices /

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Bibliographic Details
Author / Creator:	Zhang, Hongyuan. 張宏源.
Edition:	Zeng ding zai ban. 增訂再版.
Imprint:	Taibei Shi : Ya Tai tu shu chu ban she, 2003. 臺北市 : 亞太圖書出版社, 2003.
Description:	xi, 472 p. : ill. ; 23 cm.
Language:	Chinese
Series:	Chuan bo jiao yu cong shu ; 16 傳播教育叢書 ; 16 Chuan bo jiao yu cong shu ; 16. 傳播教育叢書 ; 16.
Subject:	Advertising media planning. Mass media and business. Advertising media planning. Mass media and business.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6660118

Hidden Bibliographic Details
Varying Form of Title:	Media planning : strategies and practices
ISBN:	9867809025 (pbk.) 9789867809025 (pbk.)
Notes:	Includes bibliographical references.

Regenstein, 5th Floor Bookstacks, East Asian/CJK

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Holdings details from Regenstein, 5th Floor Bookstacks, East Asian/CJK
Call Number:	HF5826.5.Z43 2003
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian