Mei ti gui hua ce lüe yu shi wu = Media planning : strategies and practices /
媒體規劃策略與實務 = Media planning : strategies and practices /
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Author / Creator: | Zhang, Hongyuan. 張宏源. |
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Edition: | Zeng ding zai ban. 增訂再版. |
Imprint: | Taibei Shi : Ya Tai tu shu chu ban she, 2003. 臺北市 : 亞太圖書出版社, 2003. |
Description: | xi, 472 p. : ill. ; 23 cm. |
Language: | Chinese |
Series: | Chuan bo jiao yu cong shu ; 16 傳播教育叢書 ; 16 Chuan bo jiao yu cong shu ; 16. 傳播教育叢書 ; 16. |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/6660118 |
Varying Form of Title: | Media planning : strategies and practices |
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ISBN: | 9867809025 (pbk.) 9789867809025 (pbk.) |
Notes: | Includes bibliographical references. |
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