Mei ti gui hua ce lüe yu shi wu = Media planning : strategies and practices /

媒體規劃策略與實務 = Media planning : strategies and practices /
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Bibliographic Details
Author / Creator:Zhang, Hongyuan.
張宏源.
Edition:Zeng ding zai ban.
增訂再版.
Imprint:Taibei Shi : Ya Tai tu shu chu ban she, 2003.
臺北市 : 亞太圖書出版社, 2003.
Description:xi, 472 p. : ill. ; 23 cm.
Language:Chinese
Series:Chuan bo jiao yu cong shu ; 16
傳播教育叢書 ; 16
Chuan bo jiao yu cong shu ; 16.
傳播教育叢書 ; 16.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6660118
Hidden Bibliographic Details
Varying Form of Title:Media planning : strategies and practices
ISBN:9867809025 (pbk.)
9789867809025 (pbk.)
Notes:Includes bibliographical references.

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