The undermining of beliefs in the autonomy and rationality of consumers /

The undermining of beliefs in the autonomy and rationality of consumers /

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Bibliographic Details
Author / Creator:	O'Shaughnessy, John.
Imprint:	London ; New York : Routledge, 2008.
Description:	xiii, 139 p. ; 25 cm.
Language:	English
Series:	Routledge interpretive marketing research ; 6 Routledge interpretive marketing research series.
Subject:	Consumers' preferences. Consumer behavior. Consumers -- Research. Marketing -- Psychological aspects. Consumer behavior. Consumers' preferences. Consumers -- Research. Marketing -- Psychological aspects.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6670616

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Other authors / contributors:	O'Shaughnessy, Nicholas J., 1954-
ISBN:	9780415773232 (hb) 0415773237 (hb)
Notes:	Includes bibliographical references (p. [122]-132) and index.

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Call Number:	HF5415.32 .O745 2008
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