Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

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Bibliographic Details
Author / Creator:	Poiesz, Theo.
Imprint:	Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.
Description:	xi, 216 p. : ill. ; 24 cm.
Language:	English
Subject:	Marketing -- Management. Marketing -- Forecasting. Consumer behavior -- Forecasting. Strategic planning. Consumer behavior -- Forecasting. Marketing -- Forecasting. Marketing -- Management. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/6830462

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Other authors / contributors:	Raaij, W. Fred van.
ISBN:	1843767724 (hbk.) 9781843767725 (hbk.)
Notes:	Includes bibliographical references (p. 216-220) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13 .P64 2007
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian