Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel /

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Bibliographic Details
Author / Creator:Poiesz, Theo.
Imprint:Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.
Description:xi, 216 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/6830462
Hidden Bibliographic Details
Other authors / contributors:Raaij, W. Fred van.
ISBN:1843767724 (hbk.)
9781843767725 (hbk.)
Notes:Includes bibliographical references (p. 216-220) and index.

MARC

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504 |a Includes bibliographical references (p. 216-220) and index. 
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