Strategic marketing for health care organizations : building a customer-driven health system /

Strategic marketing for health care organizations : building a customer-driven health system /

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Bibliographic Details
Author / Creator:	Kotler, Philip.
Edition:	1st ed.
Imprint:	San Francisco : Jossey-Bass, c2008.
Description:	xx, 556 p. : ill. ; 25 cm.
Language:	English
Subject:	Medical care -- United States -- Marketing. Marketing of Health Services -- methods -- United States. Consumer Satisfaction -- United States. Medical care -- Marketing. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7529328

Hidden Bibliographic Details
Other authors / contributors:	Shalowitz, Joel, 1953- Stevens, Robert J. (Robert John), 1955-
ISBN:	9780787984960 (cloth) 0787984965 (cloth)
Notes:	Includes bibliographical references and index.

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Call Number:	RA410.56 .K69 2008
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian