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00000cam a2200000 a 4500 |
| 001 |
7529328 |
| 003 |
ICU |
| 005 |
20090730144000.0 |
| 008 |
071206s2008 caua b 001 0 eng |
| 010 |
|
|
|a 2007049548
|
| 020 |
|
|
|a 9780787984960 (cloth)
|
| 020 |
|
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|a 0787984965 (cloth)
|
| 035 |
|
|
|a 2007049548
|
| 035 |
|
|
|a (OCoLC)183179530
|
| 040 |
|
|
|a DNLM/DLC
|c DLC
|d NLM
|d BTCTA
|d YDXCP
|d BAKER
|d OCLCG
|d UtOrBLW
|
| 043 |
|
|
|a n-us---
|
| 050 |
0 |
0 |
|a RA410.56
|b .K69 2008
|
| 060 |
1 |
0 |
|a W 74 AA1
|b K87s 2008
|
| 082 |
0 |
0 |
|a 362.1068/8
|2 22
|
| 100 |
1 |
|
|a Kotler, Philip.
|0 http://id.loc.gov/authorities/names/n79105772
|1 http://viaf.org/viaf/14771959
|
| 245 |
1 |
0 |
|a Strategic marketing for health care organizations :
|b building a customer-driven health system /
|c Philip Kotler, Joel Shalowitz, and Robert J. Stevens.
|
| 250 |
|
|
|a 1st ed.
|
| 260 |
|
|
|a San Francisco :
|b Jossey-Bass,
|c c2008.
|
| 300 |
|
|
|a xx, 556 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The role of marketing in health care organizations -- Defining the health care system and its trade-offs -- The health care industry and marketing environment -- Determinants of the utilization of health care services -- Strategy and market planning -- How health care buyers make choices -- Using market information systems and marketing research -- Market segmentation, targeting, positioning, and competition -- Shaping and managing product and service offerings -- Developing and branding new offerings -- Pricing strategies and decisions in health care -- Designing and managing health care marketing channels -- Designing and managing integrated marketing communications -- Personal marketing communications: word-of-mouth, sales, and direct marketing -- Organizing, implementing, and controlling marketing.
|
| 650 |
|
0 |
|a Medical care
|z United States
|x Marketing.
|
| 650 |
1 |
2 |
|a Marketing of Health Services
|x methods
|z United States.
|
| 650 |
2 |
2 |
|a Consumer Satisfaction
|z United States.
|
| 650 |
|
7 |
|a Medical care
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01013822
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
|
| 700 |
1 |
|
|a Shalowitz, Joel,
|d 1953-
|0 http://id.loc.gov/authorities/names/n2007185438
|1 http://viaf.org/viaf/162990468
|
| 700 |
1 |
|
|a Stevens, Robert J.
|q (Robert John),
|d 1955-
|0 http://id.loc.gov/authorities/names/n2007185439
|1 http://viaf.org/viaf/262905785
|
| 903 |
|
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| 929 |
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|s a81619a9-8686-5313-ab0f-d23d160428bc
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| 928 |
|
|
|t Library of Congress classification
|a RA410.56 .K69 2008
|l JCL
|c JCL-Sci
|i 5362341
|
| 927 |
|
|
|t Library of Congress classification
|a RA410.56 .K69 2008
|l JCL
|c JCL-Sci
|e DOWL
|e CRERAR
|b 81314692
|i 8524506
|
