Strategic marketing for health care organizations : building a customer-driven health system /
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| Author / Creator: | Kotler, Philip. |
|---|---|
| Edition: | 1st ed. |
| Imprint: | San Francisco : Jossey-Bass, c2008. |
| Description: | xx, 556 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7529328 |
