American advertising in Poland : a study of cultural interactions since 1990 /

Saved in:
Bibliographic Details
Author / Creator:Johnson, Jeffrey K., 1972-
Imprint:Jefferson, N.C. : McFarland & Company, c2009.
Description:ix, 193 p. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7541391
Hidden Bibliographic Details
ISBN:9780786437979 (softcover : alk. paper)
0786437979 (softcover : alk. paper)
Notes:Includes bibliographical references (p. 181-187) and index.
Summary:"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.

Regenstein, Bookstacks

Loading map link
Holdings details from Regenstein, Bookstacks
Call Number: HF5813.P7 J64 2009
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian