American advertising in Poland : a study of cultural interactions since 1990 /

American advertising in Poland : a study of cultural interactions since 1990 /

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Bibliographic Details
Author / Creator:	Johnson, Jeffrey K., 1972-
Imprint:	Jefferson, N.C. : McFarland & Company, c2009.
Description:	ix, 193 p. ; 23 cm.
Language:	English
Subject:	Advertising -- Poland. Corporations, American -- Poland. National characteristics, Polish. Advertising. Corporations, American. National characteristics, Polish. Poland.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7541391

Hidden Bibliographic Details
ISBN:	9780786437979 (softcover : alk. paper) 0786437979 (softcover : alk. paper)
Notes:	Includes bibliographical references (p. 181-187) and index.
Summary:	"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.

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Call Number:	HF5813.P7 J64 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian