American advertising in Poland : a study of cultural interactions since 1990 /

American advertising in Poland : a study of cultural interactions since 1990 /

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Bibliographic Details
Author / Creator:Johnson, Jeffrey K., 1972-
Imprint:Jefferson, N.C. : McFarland & Company, c2009.
Description:ix, 193 p. ; 23 cm.
Language:English
Subject:
Advertising -- Poland.
Corporations, American -- Poland.
National characteristics, Polish.
Advertising.
Corporations, American.
National characteristics, Polish.
Poland.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7541391
Hidden Bibliographic Details
ISBN:9780786437979 (softcover : alk. paper)
0786437979 (softcover : alk. paper)
Notes:Includes bibliographical references (p. 181-187) and index.
Summary:"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.

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