Prove it before you promote it : how to take the guesswork out of marketing /

Prove it before you promote it : how to take the guesswork out of marketing /

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Bibliographic Details
Author / Creator:	Cuno, Steve, 1954-
Imprint:	Hoboken, N.J. : John Wiley & Sons, c2009.
Description:	xxvi, 230 p. ; 23 cm.
Language:	English
Subject:	Marketing -- Management. Advertising -- Management. Marketing. Advertising. Advertising. Advertising -- Management. Marketing. Marketing -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7625291

Hidden Bibliographic Details
ISBN:	9780470381182 (cloth) 0470381183 (cloth)
Notes:	Includes bibliographical references (p. 221-224) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13 .C855 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian