The global brand : how to create and develop lasting brand value in the world market /

Saved in:
Bibliographic Details
Author / Creator:Hollis, Nigel.
Edition:1st ed.
Imprint:New York, NY : Palgrave Macmillan, 2008.
Description:xvii, 254 p. : ill. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7643066
Hidden Bibliographic Details
ISBN:0230606229
9780230606227
Notes:Includes bibliographical references (p. 239-246) and index.