The global brand : how to create and develop lasting brand value in the world market /
Author / Creator: | Hollis, Nigel. |
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Edition: | 1st ed. |
Imprint: | New York, NY : Palgrave Macmillan, 2008. |
Description: | xvii, 254 p. : ill. ; 25 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7643066 |
Summary: | A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world |
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Physical Description: | xvii, 254 p. : ill. ; 25 cm. |
Bibliography: | Includes bibliographical references (p. 239-246) and index. |
ISBN: | 0230606229 9780230606227 |