Branding only works on cattle : the new way to get known (and drive your competitors crazy) /

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Bibliographic Details
Author / Creator:Baskin, Jonathan Salem.
Edition:1st ed.
Imprint:New York : Business Plus, 2008.
Description:viii, 261 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7643847
Hidden Bibliographic Details
ISBN:9780446178013
0446178012
Notes:Includes bibliographical references (p. 243-252) and index
committed to retain 20170930 20421213 HathiTrust
Summary:A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.