Branding only works on cattle : the new way to get known (and drive your competitors crazy) /

Branding only works on cattle : the new way to get known (and drive your competitors crazy) /

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Bibliographic Details
Author / Creator:	Baskin, Jonathan Salem.
Edition:	1st ed.
Imprint:	New York : Business Plus, 2008.
Description:	viii, 261 p. ; 24 cm.
Language:	English
Subject:	Branding (Marketing) Consumer behavior. Information behavior. Internet searching. Business enterprises -- Computer network resources. Branding (Marketing) Business enterprises -- Computer network resources. Consumer behavior. Information behavior. Internet searching.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7643847

Hidden Bibliographic Details
ISBN:	9780446178013 0446178012
Notes:	Includes bibliographical references (p. 243-252) and index committed to retain 20170930 20421213 HathiTrust
Summary:	A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

Table of Contents:

Introduction: Challenging Ptolemy's Imagination
1. Your Branding Is Useless
2. Traces in a Cloud Chamber
3. The New Nike
4. The Rise of the Anti-Brand
5. The Myth of the Consumer/Producer
6. The Outsourcing of Consent
7. Games as Purpose, Not Distraction
8. It Takes a Company
9. The Buzz in Buzz Marketing
10. The Emperor's New Clothes
Notes
Bibliography
Index