Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

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Bibliographic Details
Author / Creator:	Paich, Mark.
Edition:	2nd ed.
Imprint:	New York : Informa Healthcare, c2009.
Description:	viii, 295 p. : ill. ; 24 cm.
Language:	English
Subject:	Drugs -- Marketing. Brand name products -- Mathematical models. Pharmaceutical industry -- Mathematical models. Drug Industry -- economics. Marketing -- methods. Models, Economic. Brand name products -- Mathematical models. Drugs -- Marketing. Pharmaceutical industry -- Mathematical models.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7684296

Hidden Bibliographic Details
Other uniform titles:	Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
ISBN:	9781420087703 (hardcover : alk. paper) 1420087703 (hardcover : alk. paper)
Notes:	Rev. ed. of: Pharmaceutical product strategy. c2005. Includes bibliographical references and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HD9665.5 .P35 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian