Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /
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| Author / Creator: | Paich, Mark. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | New York : Informa Healthcare, c2009. |
| Description: | viii, 295 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/7684296 |
