Handbook of brand relationships /

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Bibliographic Details
Imprint:	Armonk, N.Y. : M.E. Sharpe, c2009.
Description:	xxi, 424 p. : ill. ; 27 cm.
Language:	English
Subject:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Brand choice. Branding (Marketing) Customer relations. Relationship marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7784323

Hidden Bibliographic Details
Other authors / contributors:	MacInnis, Deborah J. Park, C. Whan. Priester, Joseph W. Society for Consumer Psychology.
ISBN:	9780765623577 (cloth : alk. paper) 0765623579 (cloth : alk. paper)
Notes:	"Society for Consumer Psychology"--Cover. Includes bibliographical references and indexes.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.55 .H357 2009
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