Handbook of brand relationships /

Saved in:

Bibliographic Details
Imprint:	Armonk, N.Y. : M.E. Sharpe, c2009.
Description:	xxi, 424 p. : ill. ; 27 cm.
Language:	English
Subject:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Brand choice. Branding (Marketing) Customer relations. Relationship marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7784323

Hidden Bibliographic Details
Other authors / contributors:	MacInnis, Deborah J. Park, C. Whan. Priester, Joseph W. Society for Consumer Psychology.
ISBN:	9780765623577 (cloth : alk. paper) 0765623579 (cloth : alk. paper)
Notes:	"Society for Consumer Psychology"--Cover. Includes bibliographical references and indexes.

Similar Items

Handbook of brand relationships /
Published: (2015)

Brand marketing : building winning brand strategies that deliver value and customer satisfaction /
by: Weilbacher, William M.
Published: (1993)

Consumer-brand relationships : theory and practice /
Published: (2012)

Brand failures /
by: Haig, Matt
Published: (2003)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Pŭraendŭ makʻetʻing = Brand marketing : Segyehwa 1-tŭng kiŏp toenŭn chŏllyak kisul /
Published: (2002)

Co-branding : the science of alliance /
Published: (1999)

Co-branding : fit factors between partner brands /
by: Zickermann, Peter
Published: (2015)

Building Brand Communities : How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging.
by: Jones, Carrie Melissa
Published: (2020)

User experience is brand experience : the psychology behind successful digital products and services /
by: Sand, Felix van de
Published: (2020)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

Beating low cost competition : how premium brands can respond to cut-price rivals /
by: Ryans, Adrian B., 1945-
Published: (2009)

Beyond branding : how savvy marketers build brand equity to create products and open new markets /
by: Marconi, Joe
Published: (1993)

One land, one billion minds : insights on branding in India /
by: Sridhar, Ramanujam
Published: (2006)

Repeat-buying : facts, theory, and applications /
by: Ehrenberg, A. S. C.
Published: (1988)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

Marketing straight to the heart /
by: Feig, Barry
Published: (1997)

Creative business : the making of addictive stories /
by: Nero, Paul, 1917-
Published: (2003)

Sound branding : grundlagen akustischer markenfuhrung. /
by: Steiner, Paul
Published: (2014)

Creating brand energy.
by: Sutherland, Cath
Published: ()

Branded spaces : experience enactments and entanglements /
Published: (2013)

Romancing the brand : how brands create strong, intimate relationships with customers /
by: Halloran, Tim, 1969-
Published: (2014)

Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay /
by: Vellnagel, Corinna Colette
Published: (2020)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

60-minute brand strategist : the essential brand book for marketing professionals /
by: Mootee, Idris, 1958-
Published: (2013)

How brands grow : what marketers don't know /
by: Sharp, Byron
Published: (2010)

Brand now : how to stand out in a crowded, distracted world /
by: Westergaard, Nick
Published: (2018)

How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands /
by: Romaniuk, Jenni
Published: (2016)

Narrative Brand Planning : wie Marken zu echten Helden werden /
by: Dietrich, Frank Otto
Published: (2013)

Perceived brand localness : an empirical study of the German fashion market /
by: Igelbrink, Jörg
Published: (2020)

Brand busters : 7 common mistakes marketers make : lessons from the world of technical and scientific products /
by: Wirthwein, Chris
Published: (2008)

Building brand authenticity : 7 habits of iconic brands /
by: Beverland, Michael
Published: (2009)

Conversation marketing : how to be relevant and engage your customer by speaking human /
by: Lund, Kevin
Published: (2018)

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /
by: Morgan, John, 1961-
Published: (2012)

Brand storytelling in the digital age : theories, practice and application /
by: Moin, S. M. A.
Published: (2020)

The truth about creating brands people love /
by: Till, Brian, 1960-
Published: (2009)

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by: Philp, Bruce, 1958-
Published: (2011)

Brand choice and loyalty : evidence from Swiss car registration microdata /
by: Meier, Beat
Published: (2020)

Employer Branding in der Sozialwirtschaft : Wie Sie als attraktiver Arbeitgeber die richtigen Fachkräfte finden und halten /
by: Heider-Winter, Cornelia
Published: (2014)