| Summary: | Annotation New Flows in Global TV fills the gap by investigating the global trade in TV programme formats. This pioneeringinvestigation delves into how programme formats such as Who Wants to be a Millionaire? and Big Brother appear in such markets as Argentina, South Africa, the Middle East and China. Studies include the international circulation of Dallasin the 1980s, Australian soap opera exports in the 1990s andoverseas sales of United Kingdom television programming in the new millennium. Moran asserts that the distribution of these programmes takes place in a centralized andorganized way, and is a highly structured and concentratedbusiness. Moran studies the key components of the televisiontrade, revealing the dynamics at work in the industry. New Flows in Global Television is a key text for those interested in global media, providing a comprehensive insight into the cultural, economic and social exchange that takes place atthe centre of world television.
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