Tourism branding : communities in action /

Tourism branding : communities in action /

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Bibliographic Details
Edition:	1st ed.
Imprint:	Bingley, UK : Emerald Group Publishing, 2009.
Description:	viii, 297 p. : ill., maps ; 24 cm.
Language:	English
Series:	Bridging tourism theory and practice, 2042-1443 ; v. 1 Bridging tourism theory and practice ; v. 1.
Subject:	Advertising -- Tourism. Place marketing. Tourism. Tourism -- Marketing. Advertising -- Tourism. Place marketing. Tourism. Tourism -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7915162

Hidden Bibliographic Details
Other authors / contributors:	Cai, Liping A. Gartner, William C. Munar, Ana María.
ISBN:	9781849507202 1849507201
Notes:	Includes bibliographical references (p. [233]-262) and index.
Summary:	Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.

Regenstein, Bookstacks

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Call Number:	G155.A1 C35 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian