Marketing to rural consumers : understanding and tapping the rural market potential /

Marketing to rural consumers : understanding and tapping the rural market potential /

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Bibliographic Details
Edition:	1st ed.
Imprint:	New Delhi : Excel Books, c2009.
Description:	vii, 365 p. : ill. ; 24 cm.
Language:	English
Subject:	Farm produce -- India -- Marketing -- Congresses. Farmers as consumers -- India -- Congresses. Rural development -- India -- Congresses. Farm produce -- Marketing. Farmers as consumers. Rural development. India. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7917060

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Other authors / contributors:	Velayudhan, Sanal Kumar, 1955- Sridhar, Guda. Indian Institute of Management Kozhikode
ISBN:	9788174467201 8174467203
Notes:	Includes statistical tables. Includes bibliographical references.
Summary:	Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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Call Number:	HD9016.I42 M278 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian