Marketing to rural consumers : understanding and tapping the rural market potential /

Marketing to rural consumers : understanding and tapping the rural market potential /

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Bibliographic Details
Edition:1st ed.
Imprint:New Delhi : Excel Books, c2009.
Description:vii, 365 p. : ill. ; 24 cm.
Language:English
Subject:
Farm produce -- India -- Marketing -- Congresses.
Farmers as consumers -- India -- Congresses.
Rural development -- India -- Congresses.
Farm produce -- Marketing.
Farmers as consumers.
Rural development.
India.
Conference papers and proceedings.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7917060
Hidden Bibliographic Details
Other authors / contributors:Velayudhan, Sanal Kumar, 1955-
Sridhar, Guda.
Indian Institute of Management Kozhikode
ISBN:9788174467201
8174467203
Notes:Includes statistical tables.
Includes bibliographical references.
Summary:Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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