The American television industry /

The American television industry /

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Bibliographic Details
Author / Creator:	Curtin, Michael.
Imprint:	Basingstoke : Palgrave Macmillan on behalf of the British Film Institute, 2009.
Description:	202 p. : ill. ; 24 cm.
Language:	English
Series:	International screen industries International screen industries.
Subject:	Television broadcasting -- United States. Television broadcasting -- United States -- History. -- Television broadcasting -- United States -- History. Television broadcasting -- United States -- Case studies. Television broadcasting -- United States -- History -- Case studies. Television broadcasting. United States. Case studies. History.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/7921114

Hidden Bibliographic Details
Other authors / contributors:	Shattuc, Jane. British Film Institute.
ISBN:	9781844573387 (hbk.) 1844573389 (hbk.) 1844573370 (pbk.) 9781844573370 (pbk.)
Notes:	Includes bibliographical references and index.
Summary:	The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones.
Other form:	Online version: Curtin, Michael. American television industry. Basingstoke : Palgrave Macmillan on behalf of the British Film Institute, 2009

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Call Number:	HE8700.8 .C87 2009
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian