Qualitative research : good decision making through understanding people, cultures and markets /

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Bibliographic Details
Author / Creator:Keegan, Sheila.
Imprint:London ; Philadelphia : Kogan Page, 2009.
Description:xii, 260 p. : ill. ; 24 cm.
Language:English
Series:Market research in practice series
Market research in practice series.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7980680
Hidden Bibliographic Details
ISBN:9780749454647
0749454644
Notes:Includes bibliographical references (p. [252]-256) and index.