Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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Bibliographic Details
Author / Creator:Schultz, Mike, 1974-
Imprint:Hoboken, N.J. : John Wiley & Sons, c2009.
Description:1 online resource.
Language:English
Subject:
Service industries -- Marketing.
Branding (Marketing)
Marketing.
Branding (Marketing)
Marketing.
Service industries -- Marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7999749
Hidden Bibliographic Details
Other authors / contributors:Doerr, John E.
ISBN:047052197X (electronic bk.)
9780470521977 (electronic bk.)
Notes:Description based on print version record.
Includes bibliographical references and index.
Other form:Original 9780470438992 0470438991
Purchased through the Fairfax M. Cone Book Fund Established by his Friends at Foote, Cone & Belding bookplate

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