Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world /

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Bibliographic Details
Author / Creator:Griffin, Jill.
Edition:1st ed.
Imprint:San Francisco, CA : Jossey-Bass, c2009.
Description:1 online resource.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/7999773
Hidden Bibliographic Details
ISBN:0470444029 (electronic bk.)
9780470444023 (electronic bk.)
Notes:Description based on print version record.
Includes bibliographical references (p. 247-262) and indexes.
Other form:Original 9780470345047 0470345047