The objects of affection : semiotics and consumer culture /

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Bibliographic Details
Author / Creator:	Berger, Arthur Asa, 1933-
Edition:	1st ed.
Imprint:	New York : Palgrave Macmillan, 2010.
Description:	xiii, 198 p. : ill. ; 21 cm.
Language:	English
Series:	Semiotics and popular culture Semiotics and popular culture.
Subject:	Semiotics -- Social aspects. Semiotics -- Psychological aspects. Consumer behavior. Material culture. Object (Aesthetics) Culture -- Semiotic models. Language and culture. Consumer behavior. Culture -- Semiotic models. Language and culture. Material culture. Object (Aesthetics) Semiotics -- Psychological aspects. Semiotics -- Social aspects.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8132549

Hidden Bibliographic Details
ISBN:	9780230103726 (hardback) 0230103723 (hardback) 0230103731 9780230103733
Notes:	Includes bibliographical references and index.
Summary:	"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

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