Freud on Madison Avenue : motivation research and subliminal advertising in America /

Freud on Madison Avenue : motivation research and subliminal advertising in America /

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Bibliographic Details
Author / Creator:	Samuel, Lawrence R.
Edition:	Publisher's galley.
Imprint:	Philadelphia : University of Pennsylvania Press, c2010.
Description:	213 p. ; 23 cm.
Language:	English
Subject:	Motivation research (Marketing) -- United States -- History. Subliminal advertising -- United States -- History. Advertising -- United States -- Psychological aspects -- History. Consumer behavior -- United States -- History. Advertising -- Psychological aspects. Consumer behavior. Motivation research (Marketing) Subliminal advertising. United States. History.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8142416

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ISBN:	9780812242515 (alk. paper) 0812242513 (alk. paper)
Notes:	"Uncorrected page proofs - Not for sale." --Cover. Includes bibliographical references (p.[189]-213).

Regenstein, Bookstacks

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Call Number:	HF5415.34.S26 2010a
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