| Summary: | Samsung Electronics and the Struggle for Leadership of the Electronics Industry charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this crucial period incorporates the dramatic challenge to Sony's supremacy in the realm of consumer electronics, the problems and tensions associated with the aging of the company, and the recent quest for a new strategy to continue the dynamic, growth-led Samsung Electronics.
|
|---|
